In a May 21, 2020 Vapor Voice article, the Troutman Sanders Tobacco Team discuss the FDA’s enforcement actions against manufacturers and retailers whose electronic nicotine delivery system (ENDS) products and “other components” allegedly target youth. Having targeted flavored e-liquid products, ENDS items that resemble food and ENDS products that resemble devices such as gaming controllers, FDA is now looking at gear that arguably can fly under parents’ and teachers’ radars.

Troutman Sanders will continue to monitor developments in this ever-changing arena.