The Tobacco Team recently published an article in Smokeshop Magazine entitled “Design Patents Build Strong, Valuable Brands.”  The article discusses the strategic use of intellectual property rights as a competitive advantage in the marketplace, and particularly the previously-overlooked design patent.  A design patent protects the look and feel of an invention, and will therefore have increasing importance in the burgeoning e-cigarette and vaporizer industries.  Design patents can allow the owner to prevent others from making, using or selling a product with the same or substantially similar design.

The article is linked below.


For questions and/or comments, please contact Bryan Haynes, at 804.697.1420 or by email.