Troutman Sanders tobacco team partner Bryan Haynes was quoted in a February 26th NPR article titled “Lobbyists Amp Up Efforts To Sell Washington On E-Cigarettes.”

As the tobacco industry awaits the release of the FDA’s deeming regulations, speculation continues to mount over just how the government will chose to regulate the product. Industry lobbyists are working overtime to convince Washington that e-cigarettes do not pose the same risks associated with traditional tobacco products in hopes that the FDA will recognize the distinctions between e-cigarettes and traditional cigarettes, and regulate them differently as a result.

“We’re focused not so much on the Hill, but more on the regulators,” stated Bryan Haynes. “We do want the public to have a comfort level that what the manufacturers say is in the product is actually accurate,” Haynes says. “At the same time, we do not believe that e-cigarettes should be regulated in the same way traditional tobacco products are regulated.”

To read the full article, click here.

For questions and/or comments, please contact Bryan Haynes, Troutman Sanders Tobacco practice partner, at 804.697.1420 or by email.