An article by the Troutman Sanders Tobacco practice appears in the October issue of Smokeshop Magazine. The article, titled “Name your Domain” discusses how the upcoming next-generation of top-level domains will bring both challenges and new branding opportunities for businesses.

The article discusses the benefits of trademarking a domain name, as well as how the impending changes to the gTLDs will affect the protection of a company’s intellectual property.

The article can be found here.

For questions and/or comments, please contact Bryan Haynes, at 804.697.1420 or by email.