On Monday, U.S. District Judge Richard Leon issued a preliminary injunction blocking implementation of FDA’s new graphic warnings requirements, which would have required, beginning September 22, 2012, all cigarette packages to display one of nine new textual warnings showing the dangers of smoking, graphic images on the top fifty percent of both the front and rear panels.

On October 14th, 2011, Senators Lautenberg (NJ), Blumenthal (CT) and Brown (IL) wrote to FDA Commissioner Hamburg to request FDA’s action to regulate additional tobacco products under the Tobacco Control Act.

The Tobacco Control Act requires FDA to regulate certain tobacco products, including cigarettes, roll-your-own and smokeless, and permits FDA to regulate others, such as pipe tobacco, cigars and electronic cigarettes.  FDA must promulgate regulations in order to assert authority over these tobacco products.

Earlier this week, FDA published guidance to help small businesses understand and comply with FDA’s regulations regarding the new required cigarette warnings.  These regulations take effect on September 22, 2012 and, as previously reported, require all cigarette packages and advertisements to contain one of nine new textual warning statements, a corresponding graphic image, and a specified toll free smoking cessation assistance resource phone number.  Roll-your-own and cigarette tobacco are not covered by the regulations.  Further, small advertisements of less than 12 square inches need not comply with the smoking cessation assistance resource requirement.    

Last month, FDA issued draft guidance addressing the submission of warning plans for cigarettes and smokeless tobacco products.  As we previously reported, beginning on September 22, 2012, all cigarette packages and advertisements must bear one of the nine new federally mandated textual warnings with an accompanying color graphic (subject to certain manufacturers’ constitutional challenge to this requirement). 

Effective June 2010, FDA issued advertising and marketing restrictions under the Tobacco Control Act.  Among those requirements is a provision prohibiting tobacco manufacturers, distributors and retailers from “sponsoring” any “athletic, musical, artistic, or other social or cultural event, or any entry or team in any event” in the brand name, logo or selling message of any cigarette or smokeless tobacco brand.”