Earlier this week, the Troutman Sanders tobacco team attended the Vapor World Expo, a trade show for e-cigarettes and vapor products. Along with Bonnie Herzog of Wells Fargo Securities, Bryan Haynes presented on the topic of “Vapors, Myths and Reality.”
Bonnie discussed tobacco retail trends, including the impact of the growing e-cigarette market. Among other issues, she addressed the possible acquisition of Lorillard by R.J. Reynolds, the potential for vapor consumption to exceed combustible consumption within 10 years, the emerging market of vapors/tanks/mods, and potential FDA regulation of e-cigarettes.
Bryan discussed the e-cigarette regulatory environment, with a particular focus on the FDA’s recently-issued deeming regulations. He discussed the particular requirements in the proposal, as well as the importance of public comments on the proposal and the likely timing of final regulations.
You can view a copy of Bryan’s presentation here: Vapor World